In my research of Philadelphia’s public transport usage, I found a large amount of passengers
using buses were doing so without the SEPTA app. Why was that? When I downloaded the app,
I realized. This case study was aimed to boost public transport usage in Philly, via a user-
centred redesign of the app.

ROLE

TEAM

CLIENT

TIMELINE

UI DESIGNER

UX RESEARCHER

SELF

SEPTA

2 MONTHS

Case Study:
SEPTA App

Marketeer

Web App Design

AI doesn’t employ much of a GUI to help users interact with it. As the ease of interaction allows users to accomplish more, we felt implementing a graphic user interface would benefit users interacting with AI in any space. We began with a web app that helps small businesses create content.

ROLE

TEAM

CLIENT

TIMELINE

UX DESIGNER, UX RESEARCHER

JONAH K

LICENSING

6 MONTHS

In my research of Philadelphia’s public transport usage, I found a large amount of passengers
using buses were doing so without the SEPTA app. Why was that? When I downloaded the app,
I realized. This case study was aimed to boost public transport usage in Philly, via a user-
centred redesign of the app.

ROLE

TEAM

CLIENT

TIMELINE

UI DESIGNER

UX RESEARCHER

SELF

SEPTA

2 MONTHS

Case Study:
SEPTA App

Marketeer

Web App Design

AI doesn’t employ much of a GUI to help users interact with it. As the ease of interaction allows users to accomplish more, we felt implementing a graphic user interface would benefit users interacting with AI in any space. We began with a web app that helps small businesses create content.

ROLE

TEAM

CLIENT

TIMELINE

UX DESIGNER, UX RESEARCHER

JONAH K

LICENSING

6 MONTHS

In my research of Philadelphia’s public transport usage, I found a large amount of passengers
using buses were doing so without the SEPTA app. Why was that? When I downloaded the app,
I realized. This case study was aimed to boost public transport usage in Philly, via a user-
centred redesign of the app.

ROLE

TEAM

CLIENT

TIMELINE

UI DESIGNER

UX RESEARCHER

SELF

SEPTA

2 MONTHS

Case Study:
SEPTA App

Marketeer

Web App Design

AI doesn’t employ much of a GUI to help users interact with it. As the ease of interaction allows users to accomplish more, we felt implementing a graphic user interface would benefit users interacting with AI in any space. We began with a web app that helps small businesses create content.

ROLE

TEAM

CLIENT

TIMELINE

UX DESIGNER, UX RESEARCHER

JONAH K

LICENSING

3 MONTHS

PROBLEMS

Monetary

Small businesses always struggle with funding. This solution would target their monetary issues by providing a tool for anyone to use at a fraction of the cost of a marketing professional.

Experiential

Even to use other AI marketing tools, some amount of experience in prompt generation is required. Marketeer simplifies all this into the simple click of a button.

Temporal

Every businesses needs to make the most of their time. Marketeer takes tens of hours of content creation, and truncates it into a 15 minute affair.

66%

Of ALL companies use social media to
release new products to customers.

Duke University, 2019

32%

Of small businesses have a clear social
media strategy & assistance to do it.

GitNUX, 2021

INSIGHTS

Goal

Design & build a web app that lets small businesses generate
social media marketing content from scratch.

SOLUTION

A simple, effective, an innovative layout for marketing management, accompanied by..

A playful way to generate accurate content based on the user's to-do list.

Jasper AI

Ability to choose how the system assists the user, as well as what channel content is created for.

Impozitions

Visual breakdown of system capabilities on a dashboard with an interactive calendar.

JOURNEY

Competitive Analysis

Concept Sketches

WIREFRAMES

We wanted the interface to be as simple as possible so users from any background were able to market their ideas.

USER FLOWS

Estimating where the user would spend most time and effort, and attempting to add or subtract elements from that point to lighten their cognitive load

Here are some features

that give this design some character.

Gamification
Components

Making work fun again with unique level indicators that motivate users.

Timelines
rather than To-Do's

Telling the user what the last change was as well as what is required of them.

Helen

Nowadays, generative content is a part of design. Helen is capable of performing simple generative or editing tasks to save the user time.

Helen is capable of generative content using a DALL-E API within an I-frame.

Helen can also perform simple edits to existing content to save time.

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