AI doesn’t employ much of a GUI to help users interact with it.
As the ease of interaction allows users to accomplish more, we felt implementing
a graphic user interface would benefit users interacting with AI in any space.
We began with a web app that helps small businesses create content.
ROLE
TEAM
CLIENT
TIMELINE
UX DESIGNER
JONAH K
LICENSING
6 MONTHS
Capstone:
Marketeer
PROBLEMS
Monetary
Small businesses always struggle with funding. This solution would target their monetary issues by providing a tool for anyone to use at a fraction of the cost of a marketing professional.
Experiential
Even to use other AI marketing tools, some amount of experience in prompt generation is required. Marketeer simplifies all this into the simple click of a button.
Temporal
Every businesses needs to make the most of their time. Marketeer takes tens of hours of content creation, and truncates it into a 15 minute affair.
66%
Of ALL companies use social media to
release new products to customers.
Duke University, 2019
32%
Of small businesses have a clear social
media strategy & assistance to do it.
GitNUX, 2021
INSIGHTS
Goal
Design & build a web app that lets small businesses generate
social media marketing content from scratch
The famous NYC-based bakery was our use-case
for this project.
USE CASE
Website Scrape
The web app uses an HTML scraper on a corporate website so you don't have to input product information.
Content Generation
Dall-E & ChatGPT API's are fed to create content personalized to the business.
SOLUTIONS
We integrated software from
Jasper AI
Ability to choose how the system assists the user, as well as what channel content is created for.
Impozitions
Visual breakdown of system capabilities on a dashboard with an interactive calendar.
JOURNEY
Competitive Analysis
JOURNEY
Concept Sketches
WIREFRAMES
We wanted the interface to be as simple as possible so users from any background were able to market their ideas
Style Guide
Primaries, accents, and fonts aimed at making the product friendly and approachable, yet professional.
