In my research of Philadelphia’s public transport usage, I found a large amount of passengers
using buses were doing so without the SEPTA app. Why was that? When I downloaded the app,
I realized. This case study was aimed to boost public transport usage in Philly, via a user-
centred redesign of the app.

ROLE

TEAM

CLIENT

TIMELINE

UI DESIGNER

UX RESEARCHER

SELF

SEPTA

2 MONTHS

Case Study:
SEPTA App

Geist Brewing

Product Design

Post pandemic, Bangalore (India) saw an emergence of pop-up events around the city. People wanted to be around other people, shop, eat, and indubitably drink beer. Geist Brewing Company wanted to capitalize on a newly-opened market- but how would they go about setting up a whole bar serving different beers to hundreds of people for only a couple of hours?
Potentially with a modular, portable beer kiosk.

ROLE

TEAM

CLIENT

TIMELINE

PRODUCT DESIGNER

LOYORA PLAY

GEIST BREWING CO.

3 MONTHS

In my research of Philadelphia’s public transport usage, I found a large amount of passengers
using buses were doing so without the SEPTA app. Why was that? When I downloaded the app,
I realized. This case study was aimed to boost public transport usage in Philly, via a user-
centred redesign of the app.

ROLE

TEAM

CLIENT

TIMELINE

UI DESIGNER

UX RESEARCHER

SELF

SEPTA

2 MONTHS

Case Study:
SEPTA App

Geist Brewing

Product Design

Post pandemic, Bangalore (India) saw an emergence of pop-up events around the city. People wanted to be around other people, shop, eat, and indubitably drink beer. Geist Brewing Company wanted to capitalize on a newly-opened market- but how would they go about setting up a whole bar serving different beers to hundreds of people for only a couple of hours?
Potentially with a modular, portable beer kiosk.

ROLE

TEAM

CLIENT

TIMELINE

PRODUCT DESIGNER

LOYORA PLAY

GEIST BREWING CO.

3 MONTHS

TIME

The kiosk's structure, lighting, kegs, chillers, and storage to be assembled and installed in < 1 hour on-site.

COST

$1000 or less for the design and prototyping, and $600 or less for each unit thereafter.

BRANDING

Design to incorporate Geist Brewing Co.'s trademark brand colours.

EXPERIENCE

New teams to be able to assemble and transport kiosk with no physical instructions, only verbal explanation.

CONDITIONING

Kiosk to withstand wear and tear from weather, transport, and assembly with a minimum lifespan of 60 events.

AESTHETIC

Kiosk to have a "modern-rustic" aesthetic with metal and wood.

TOOLS

Access to tools during assembly and disassembly was limited to a screwdriver, wrench, or Allen key.

MODULARITY

Structure to be dismantleable for transportation and manual transfer, 3 pieces recommended.

WEIGHT

Weight of entire structure, including attachments must be <100 kilos.

DESIGN CHALLENGES

Rapid Sketching

focused on structure's physics, connections, and size

Final Sketching

incorporating some design, aesthetics, and branding

IDEATION

3D Modeling

to make sure scales worked, and to align mental models

Tip: click and drag to look around

Front view showing the kiosk at night to view signage brightness + wood colour

Back view to show spacial constraints of frame & structure

RENDERING
ASSEMBLY

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